Producing original, stellar and informative content is one of the best ways to drive quality traffic to your service or product offering and increase your brand’s visibility. But content creation is also an area many people struggle with. In fact, many entrepreneurs describe content creation to getting a root canal – simply not fun at all. If you find yourself struggling with content creation, you are not alone. At ContentJewel.com, we see it all the time. Clients with fantastic ideas for content who simply don’t have the interest or time to write it. We also have clients who only need a strategic content action plan or guidance on content creation and they’re good to go. If you’re an entrepreneur who prefers to hire someone else to do the nitty-gritty writing for you, we’ve got your back. In this article, you’ll learn proven strategies to get the content you need by hiring a rock-star writer. Are you ready? Let’s get this party started.
What is Quality Content?
The single most important fact about hiring a writer who can write stellar content is to know what quality content is. Quality content leaves a lasting impression on its reader. It is content that speaks to your reader and empowers them to act. It is content that can improve sales, build up your business reputation, generate leads, and cause your business to succeed. In essence, it is content that rocks!
Superior, quality content includes these vital elements: customer perspective, value gain, engagement, and categorization. Studies show that quality content will improve marketing qualified leads by 120%. Qualified leads are those individuals who see your content and are more or less convinced to at least consider buying your product. Only a rock-star content writer can produce this kind of consistent superior content and handle the job with efficiency and professionalism.
There are many excellent writers but not many can stick to deadlines and follow instructions without an ego the size of Manhattan. At the end of the day, you want to work with someone who will not give you problems, but rather help you overcome challenges. You want writers who understand that quality content is targeted, tailored, and of value to the viewer. Writers who can create content that will boost your credibility, be cost productive, shorten your sales cycle, and help online users locate you and your business more easily.
Writers like those at ContentJewel.
Review Writers and Their Credentials
Finding qualified writers is just a large portion of the fight. You likewise need to ensure you are employing genuine individuals who realize what they are discussing – and who won’t stuff in connections to their own particular customers, basically getting paid twofold for a similar article. This is not cool and may negatively affect your site.
Here’s what can happen when you hire the wrong kind of content writer:
• Duplicate, rehashed content bordering on plagiarism.
• Content that really does not say anything of value – fluff.
• Content that damages your reputation because it offends a section of your customers.
• Frustration from delays and editing issues.
There are online review options so you can more or less gauge the quality of a person’s work, especially if the person you are considering says he or she has several years/months of experience. One consumer tendency that will work in your favor is the fact that negative experiences tend to generate more reviews than positive experiences. This applies to people who offer their services online. And the only source other than online reviews that people will trust more are those that come from trusted friends and family members.
When looking at reviews, make sure that the feedback is recent. Reviews that were posted more than a year ago will not be as relevant because unlike a tangible product, the service provider can improve drastically in 30 days by working and studying hard.
If undecided, invest in a test article. Ask the writer to create a short piece, give a strict deadline and instructions, and see what happens. Make sure you have the software to test for plagiarized content and pay the minimum fee. If you’re lucky, some applicants will do a test article without charge; however, most professional content writers will only agree to this if they can verify you as a legitimate client – meaning you have a track record of paying your writers.
Google: Your Best Search Friend
A writer will always have an online footprint. You need to find it and Google is one of the best sources available.
Your initial step ought to be to search for the author’s name in Google and see what pops up. You should be able to see all of his/her social profiles, different works they have composed, and perhaps even a Google diagram result.
Keep in mind though that many writers are ghostwriters, which means they work but don’t get to acknowledge their work in public. To handle this kind of situation, ask the applicant for links to past work and use that as your starting point in verifying credentials.
Google will direct you to freelancer websites. These marketplaces can also be vetted by checking out Google and reviews. If there is a trend towards negative reviews, best to stay clear of that website. However, this further emphasizes the need to do deep investigation as much as possible because freelancers tend to cross over to different marketplaces.
Reverse Image-Search Their Photo
At one point when an author applies to write for you, regardless of whether they are visitor-posting or getting paid, you should ask for a profile picture of the applicant. A fake writer can choose a common name to divert you from your game; however, they need to get their picture from some place. This may sound bizarre but it has happened too often for comfort. For instance, a January 2017 study revealed that there are over half a million fake Twitter accounts, while on LinkedIn, there are a number of fake accounts that look believably real. By clicking on the profile image and searching it on Google’s image search, you might come across the same image and know for sure that the profile is fake.
The best thing to do when you come across a fake profile is to report it so it does not cause distress to anyone. It could be your “pay it forward” act that will help prevent others from possibly being a victim of a scam.
Run Their Writing Through Copyscape.
Copyscape is a popular platform that will help you detect plagiarized content. It has a free text-to-text online check or you can sign up for their premium account for a very reasonable fee.
You should make it a point to ask for samples from the applicant while checking the reviews and feedback on an essayist. This process may uncover similar or exactly the same articles by the author that were already distributed to different online destinations. Pause for a minute to run those examples through Copyscape to ensure they are unique. On the off chance that they are offering spun articles to different locales, there is a very likely possibility that you will get spun work.
Spun work is work that has been tweaked – and so obviously any logarithm will be able to detect it. Unscrupulous writers do this to maximize the money they can make on a single piece. On your part, spun articles on your site can prompt Google and other top search engines to blacklist you and tag you as a content spinner. This will cause your website to drop in ranking.
Even guest postings can be spun so watch out if you plan on getting a guest to write something for you to post on your site. The problems with guest postings include the fact that Google hates paid links, and guest postings can be flooded with paid links. In addition, you may end up with thin, weak content that can be found on other sites, or irrelevant content that will be of little value to your marketing campaign. Thus, whether a direct hire or guest posting, always have the content checked for duplication and grammar issues. Then don’t stop there – read it and give it a value rating. Anything below 7/8 stars out of 10 in terms of value added to your business should not be accepted.
Dive Deep Into Their Social Accounts
Online networking makes it simpler than any time in recent memory to examine scholars before you contract. The greatest thing to search for is anything that look suspicious. Do the photos look fake? Are there just a couple of updates? (This could be a result of protection settings.) Dig in and see what you can discover – and make sure to go past the initial couple of pages. The warnings may be covered a year or two back.
It’s not just about fake social media accounts but more a problem of fake social media followers and endorsers! In fact, according to Marketing and Growth Hacking, paying for followers is a growing industry and widespread. Why? Mainly because it’s a cheap way to build credibility and establish an authoritative name, especially for people selling their services like writers and expert opinion leaders. Thus, when checking social media accounts, it is a good idea to use software like the Fake Follower Check tool to determine if the followers are real or fake!
Clues that a social media account is suspiciously fake include no posts or updates, or followers without a description of who they are and no location.
At ContentJewel, our writers are vetted heavily. Each one has a minimum of five years of experience and a positive online blueprint. They are highly educated, skilled and efficient, and ready to serve you. In essence, they are rock stars and know how to treat you like the gem that you are.