Social media is not an option anymore. It is a must for entrepreneurs, especially if they wish to increase traffic to their sites and escalate their business far and wide. But it brings results only if it’s done right. Many spend hours on their social media efforts, only to end up with little or no results. If you’re facing the same issue, then this article is for you! Here we are stating the seven reasons why your social media efforts are not bringing you the results you want and what you can do to correct it!
You Do Not Have a Target Audience
Social media may reach everyone, but in order to be truly effective, your efforts should reach the ones that matter! When you try to be everything for everyone, you end up reaching no one. Not having a targeted audience is one of the primary reasons your social media efforts may be failing. You need to decide whom you want to communicate to, then design or frame your communication accordingly and target the platforms where your target audience is most likely to be found. It is recommended to conduct a market research based on your industry to zero in on your target audience.
You Do Not Have a Strategy
This is yet another cardinal sin that many entrepreneurs commit. Social media marketing is not about randomly posting on various platforms without any thought or decided frequency. You need to have a plan for an entire month in advance. You need to know exactly what results you’re trying to achieve, accordingly frame your communication, and decide the sequence, frequency and platforms of publishing them. Without a strategy, it will be impossible to get concrete results.
You Are On Too Many Platforms
We get that there are too many popular social media platforms today. But do you really need to be on ALL of them? This is one of the classic mistakes committed by entrepreneurs. Understand that not every platform is going to suit your particular niche. Find out which platforms your target audiences are likely to frequent more and put your maximum energy there. This way, your social media efforts will not be haphazard but well thought out. Also, you won’t end up investing too much of your time in the wrong platforms. Such focused social media marketing will automatically generate better results!
Your Content Is Not Good Enough
There is simply no arguing with the fact that content is king. And this is even more applicable on social media where the entry barriers are low and anyone can post anything. If your content is not inspiring or interesting or even informative, then there’s no reason for your audience to pay attention to it. Also, if it’s always too promotional, it ends up being annoying to your followers. So, it is your responsibility to make the effort and create content that’s worth noticing. This will not only grab attention, but will also enhance your brand image. Your audience will know that your brand favors quality and hence will be more likely to put their trust in you. On that note, do not favor quantity over quality. Shooting off sub-par posts seven days a week will be no match to publishing high-quality posts thrice a week.
You Are Not Interacting with Followers
Social media is all about interactions, which means there must be a two-way conversation going on for it to work. If your followers are posting comments and you are not taking time out to read and respond to them, you are failing at the chance to connect, create relationships and set the ground for potential customers or referrals. It is important to regularly interact with the people who are leaving comments on your posts. And do not skip or delete the negative comments because they make you uncomfortable! Address them politely, and you might end up winning more hearts. Having an active interaction on social media makes your brand a friendly and approachable one – the kind that your future clients would like to do business with!
You Are Not Following the Trends
Do you think “trends” aren’t that important? Then you’re in for some major setbacks. Because on social media, what matters is what’s trending. In order to stay in your audience’s radar, you have to stay updated with all the latest trends. Granted, not every trend will suit your niche. But it is up to you to find a way to connect with your customers regardless. Social media is a rapidly changing world. And in order to stay both relevant and interesting, you have to keep adapting to these changes. So for the desired results, make sure you keep an eye on what’s trending and find ways to utilize it in communicating to your audience. The results will speak for themselves!
You Are Not Analyzing Your Campaign’s Performances
Social media marketing is not just about publishing posts and then forgetting all about them. You need to stop at regular intervals and find out if your efforts are working or not! If you fail to regularly analyze how your social media efforts are performing, then you will not know if there’s something you are doing wrong or if there’s something you must do more of. Analyzing tells you what’s working and what’s not. Accordingly, you can plan or tweak your social media strategies. Track the key metrics, which involve click rates, profile visits, comments left, posts shared, likes, and so on. The more you analyze, the better you’ll understand your audience and accordingly can enhance your social media efforts!
Social media is a fast-paced world – but when done right, it can take your business to a different level. It is not a conventional marketing platform so you need to be a lot savvier in order to stand out here. If you are finding it hard to cope up, it always helps to hire experts who can make your work easier. So, take the steps and do social media right. Your business will thank you for it!